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Georgia: Hello, hello, producer Georgia here.

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Georgia: In this month's archival episode,

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Georgia: we're gonna bring back an especially fun segment

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Georgia: made by me and guest producer, Luis Lopez.

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Georgia: Luis is an audio producer, a very online person,

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Georgia: and one of my close friends.

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Georgia: And this episode was the product of weeks of conversations

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Georgia: he and I had had in TikTok DMs about this one kind of really bad sounding audio we kept coming across.

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Georgia: And I mean, the audio wasn't just bad. It was clipped completely,

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Georgia: distorted beyond recovery, and so loud that you'd basically be completely screwed if you made the

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Georgia: a foolish decision to scroll your feed while wearing headphones.

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Georgia: Blowing out the microphone like this

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Georgia: felt to us like this kind of mimetic language

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Georgia: in and of itself, the sonic equivalent of a keyboard smash.

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Georgia: Luis and I called this phenomenon "burnt toast audio."

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Georgia: And in this episode, you'll hear us come to that term,

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Georgia: define it, and explore why anyone would

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Georgia: enjoy this kind of sonic affront in the first place.

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Georgia: And I'm pleased to say that Burt Toast Audio

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Georgia: is still very much out there.

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Georgia: I hear it all the time.

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Georgia: Honestly, I've been hearing a lot of new ways

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Georgia: that people mess around with sound online.

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Georgia: The latest thing I've noticed is that people will

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Georgia: intentionally place themselves too far away

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Georgia: from their microphone, like this,

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Georgia: and start yelling to make up for that space.

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Georgia: They're almost always doing this

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Georgia: while talking about something that's a little scandalous

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Georgia: or maybe ought to be whispered instead.

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Georgia: And I usually interpret this as a way of underlining your point

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Georgia: in like an exasperated way.

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Georgia: I hear that distance in their voice

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Georgia: and it feels like no matter what the person is saying,

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Georgia: What they're really trying to tell me is,

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Georgia: Jesus Christ, don't you get it already?

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Georgia: And I can hear a clear line between that

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Georgia: and burnt toast audio.

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Georgia: This new trend plays with sound in, granted,

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Georgia: a less sonically brutal way.

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Georgia: But in the two years since Luis and I created

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Georgia: the concept of burnt toast audio,

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Georgia: The desire to break out of the system

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Georgia: of perfectly normal sonic experiences hasn't changed.

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Georgia: If anything, it's expanded

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Georgia: because high quality sound remains something

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Georgia: that is extremely reliably, even stubbornly available to us.

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Georgia: If we wanted to, we could make perfectly acceptable

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Georgia: sounding stuff with our iPhones.

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Georgia: And many people do.

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Georgia: But when so much of our visual experience online

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Georgia: is digitally enhanced or smoothed or generated,

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Georgia: sound still feels like the best way

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Georgia: to add some grit and texture back in.

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Georgia: To say, fuck your levels.

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Georgia: And crucially, RIP to headphone users.

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Luis: We've been thinking about crappy audio on the internet.

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Luis: Crappy as in mediocre or amateur, audio that's been poorly recorded or poorly reproduced.

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Luis: Being online, you get exposed to a lot of it.

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Georgia: People record themselves way too close to the mic,

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Georgia: or in a noisy place, or outside when it's windy.

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Georgia: Maybe they want to record something

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Georgia: that's happening right now

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Georgia: so they don't set up their levels.

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Georgia: There's a thousand reasons for audio to be bad,

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Georgia: and there are countless examples of bad audio online.

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Georgia: Give me a lot of snow in Iowa!

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Clip: Charge your tablets, get your papers out of the bag,

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Clip: get everything!

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Clip: This is not your paper job.

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Clip: Is Papa John a person or is he just like a character?

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Clip: Oh my gosh!

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Clip: Oh my God, it looks so much like this in the picture.

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Clip: Not my books!

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Clip: Apple is not a person!

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Clip: You're not trouble to close right now!

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Luis: You hear it so much that it's easy for crappy audio to just become background noise.

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Luis: But as an audio producer, I'm thinking about audio all the time.

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Luis: If I hear a mic that's clipping, if the voice starts to distort and create noise, I immediately

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Luis: It's like a blurry picture.

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Luis: In fact, there is a case to be made that it's better when it sounds bad.

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Luis: It's doing something.

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Luis: Something that it wouldn't do if the recording was clean.

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Luis: There is a desire for audio to clump, distort, degrade, totally against the rules.

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Luis: But this rule-breaking communicates an essential aspect of internet culture.

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Luis: Bad is good.

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Luis: or at least certain flavors of bad are good.

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Luis: ♪ Put your head on my shoulder ♪

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Georgia: So, listen along with me.

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Georgia: You're sitting on the couch and scrolling TikTok,

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Georgia: sort of half paying attention.

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Georgia: The sound is just playing out of your iPhone speakers

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Georgia: into the room, so the quality is already okay-ish.

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Georgia: And this video pops up by a woman named Tiara Skye.

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Clip: Hello, hello, it's the beach with the massive camel toe.

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Georgia: Tiara's whole thing is running up to people on the street

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Georgia: at night with a microphone

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Georgia: and asking them unexpected questions

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Georgia: to catch them off guard.

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Clip: Are you gonna be at least being tonight?

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Clip: I might be.

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Clip: (laughing)

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Georgia: You watch a few and then you get

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Georgia: to this one particular video.

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Clip: Do you know who's the red black devil?

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Clip: Oh, sorry.

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Georgia: Tiara is in a long red dress with a white fur coat.

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Georgia: It's night and she's just approached a woman on the street.

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Georgia: The sound is already bad.

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Georgia: Tiara is using this handheld corded microphone

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Georgia: that seems to only pick up distorted rough sounding audio.

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Clip: Can you say that to black people?

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Clip: Oh, sorry.

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Georgia: After being asked the question,

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Georgia: the girl hesitates and laughs.

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Georgia: She's definitely been put on the spot.

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Clip: Sorry.

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Georgia: But then, Tiara decides to change the subject.

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Georgia: How are you doing today?

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Georgia: And that's when something really fabulous happens.

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Clip: I'm feeling good because today is my birthday.

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Clip: Birthday!

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Clip: Wow.

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Georgia: Tiara's voice just totally overpowers the technology.

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Georgia: It's like the mic just can't capture her full body exaltation about the fact that it's

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Georgia: this girl's birthday.

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Luis: The mic doesn't just fail.

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Luis: It gives up.

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Luis: And the video abandons its original premise completely and becomes a masterful failure

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Luis: in audio recording.

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Luis: Individual syllables struggle to burst through the saturation.

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Luis: And if you close your eyes and focus only on the video's sound, it's like time stops.

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Luis: We get freeze frames of an outburst that never could have happened if the recording had gone

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Luis: well.

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Clip: Birthday!

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Clip: Happy birthday to you!

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Georgia: The clipping is what makes this video something.

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Georgia: Just in case you need the numbers to prove it, this TikTok has been viewed 7.6 million

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Georgia: times and has been liked 1.8 million times.

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Georgia: And even the comments can't find the right way to express how that clipping makes them

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Georgia: feel.

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Georgia: So many of the comments on this video, and we're talking tens of thousands of comments,

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Georgia: so many of them use emoji more than text.

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Georgia: It's like the clipping has broken not only audio recording but also written speech, as

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Georgia: if even that isn't sufficient to capture what's going on here.

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Georgia: This video is an especially good display of overloaded audio, but pretty much all of Tiara's

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Georgia: videos sound distorted.

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Georgia: I don't know what kind of microphone she's using, but it's very good at recording bad

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Georgia: audio.

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Georgia: Even if she's just talking, her voice is raggedy at the edges,

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Georgia: like the microphone could give up at any second.

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Georgia: But when other people speak, it sounds fine.

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Georgia: And that tells us that she's not doing this by accident.

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Georgia: It's not the microphone, it's how she's using it.

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Georgia: Tiara is holding the mic so close to herself

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Georgia: that it has no other option but to blow out.

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Georgia: She wants it to sound bad.

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Georgia: We can assume that. So why?

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Georgia: Well, because it means something to do that.

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Georgia: And she's not the only person who intentionally distorts what could be

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Georgia: quote unquote normal sounding audio to make it worse.

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Georgia: It's a sound that's familiar to a lot of us on the internet.

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Clip: >> Bruh.

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Clip: >> And his name is John Cena.

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Luis: When we do get the decency of a warning before listening to anything like this, it'll usually

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Luis: go something like RIP headphone users.

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Luis: Audio like this is shocking and discomforting at best, and dangerous and potentially harmful

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Luis: to our hearing in the worst cases, if we listen to it too loudly of course.

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Luis: And yet people make it and share it, and people listen to it for fun.

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Georgia: And the joy comes, at least in part, because this is so far beyond the scope of what could

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Georgia: be considered regular or acceptable audio.

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Georgia: The entire point is to overwhelm you in the way that the audio equipment itself is being

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Georgia: overwhelmed.

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Georgia: It's too loud.

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Georgia: It's too distorted.

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Georgia: It's too much.

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Luis: intentional over-cooking. We could compare it to deep-fried memes, these washed-out,

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Luis: grainy, and strangely colored images run through many filters and often accompanied by equally

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Luis: weird text, and they do have a lot in common. But we'd like to propose a different culinary term.

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Luis: Burnt Toast Audio. But why burnt toast? And why would anyone find that appealing?

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Luis: Well, when you burn your last piece of toast and you have no other choice, that's breakfast,

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Luis: I guess.

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Luis: It'll be wrong, and with every bite you'll be tasting how wrong it is, and no amount

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Luis: of butter or jam can remove that lingering char from your mouth.

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Luis: Now, imagine you're served burnt toast every day for breakfast.

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Luis: Eventually, you'd get used to it.

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Luis: You'd have to.

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Luis: the burnt taste will never leave. It's there to stay, like the burn marks on the sound waves

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Luis: that redlined for too long. And after getting a taste of it again and again in your daily

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Luis: doom scroll, you realize that it's not so bad. And you're starting to like it.

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Georgia: Then you start to seek it out. Burnt toast audio has a layer of intention to it. It's

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Georgia: either made to sound bad on purpose, or it's shared, with purpose, because it sounds bad.

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Georgia: The poor quality is what makes these clips funny, and it's what makes them meaningful.

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Luis: That relationship to intention is the key to all of this, because there is an inherent

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Luis: contradiction between the internet and those of us who use it.

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Luis: The internet offers immediacy, quantity in addition to and often in place of quality.

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Luis: And people value authenticity, something that statistically few things on the internet will

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Luis: have.

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Luis: Although, of course, what counts as authentic is ultimately in the eyes of the beholder.

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Luis: In any case, here you are with the tools at hand to record a piece of content and you're

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Luis: able to share it right away.

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Luis: And what's going to happen?

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Luis: Will you create content that follows professional standards or content that defies them?

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Georgia: For example, it's difficult to imagine something more immediate than live streaming.

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Georgia: And gamers who stream on Twitch have their own relationship to this burnt toast type

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Georgia: of audio.

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Georgia: Sure, they have a headset mic or whatever, but when they totally freak out when they

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Georgia: die in the game...

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Luis: it is again. A pristine high quality recording of this scream might be funny, but it wouldn't

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Luis: have this burnt toast flavor to it. It wouldn't be of the internet. And we know audio distortion

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Luis: is nothing new. Whole music genres exist because of how much we love distorting guitars. Voices

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Luis: on the phone have gone from a nostalgic "leave your message" band pass filter to an uncanny

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Luis: warrable while the person on the other end finds better Wi-Fi.

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Luis: But that's not burnt toast audio.

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Luis: Because burnt toast audio is audio that is bad not only because the person who creates

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Luis: it knows it's bad or doesn't care, but because they expect the listener to understand the

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Luis: badness as a choice.

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Luis: ♪ Pineapple upside down ya ♪

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Luis: ♪ In the toilet I make a brown ya ♪

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Clip: ♪ At my wedding I won't wear a gown ya ♪

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Clip: ♪ I would rather wear a lady gaga mattress ♪

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Clip: ♪ Let's go ♪

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Georgia: The point of a live stream is to grant access,

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Georgia: to record yourself gaming for other people

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Georgia: to watch you in real time.

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Georgia: And as a viewer, it feels like that level of access

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Georgia: should come with a lack of artifice.

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Georgia: (screaming)

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Georgia: Even if someone streams professionally as their real job,

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Georgia: it's still possible that they'll blow out their mic

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Georgia: in a moment of game-induced fury.

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Georgia: And when that happens, it's a tell,

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Georgia: like a reminder that this is a real person, a real emotion.

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Georgia: It's letting you as the viewer in.

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Georgia: As the audience, we want that bad audio

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Georgia: because, in a way, it feels more real

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Georgia: than other kinds of media.

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Clip: Please, Ed.

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Clip: No!

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Clip: No!

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Clip: I can't, I hate this.

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Clip: You see the day, see the day,

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Clip: why are you walking back, you have to roll with steel!

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Clip: (laughing)

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Clip: You're finally too slow.

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Clip: (mumbling)

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Georgia: But what's desirable online

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Georgia: would be seen as an absolute failure

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Georgia: in other more traditional kinds of media.

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Georgia: Like, if a microphone blew out during the news broadcast,

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Georgia: That would be unprofessional.

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Georgia: It would be a mistake.

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Luis: And in this internet code, we crave mistakes.

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Luis: We don't care that clipping may sound unprofessional

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Luis: because what we're looking at is not professional,

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Luis: at least not in the same way.

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Luis: A gamer on Twitch could be a millionaire,

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Luis: but they're using the tools of the internet to do their job.

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Luis: It's of the internet in a way that a news broadcast is not,

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Luis: which means that in a certain way,

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Luis: this media prioritizes accessibility

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Luis: over this more standard sheen of professionalism.

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Luis: It's not hyper-produced,

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Luis: and moreover, it can't seem to be hyper-produced.

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Luis: Even if streamers have the best, most expensive equipment,

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Luis: They can still give that DIY feel to their content.

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Luis: They make it look and sound

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Luis: like any of their followers could do the same thing

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Luis: with whatever tools they have at hand.

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Luis: Not only does it contradict the rulebook,

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Luis: it exists for that very contradiction.

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Georgia: And that rejection isn't just a bratty response

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Georgia: to pre-approved audio standards.

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Georgia: It comes with a very interesting weight to it.

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Georgia: In the essay "Rough Music, Futurism,

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Georgia: and Post-Punk Industrial Noise Bands"

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Georgia: by Mary Russo and Daniel Warner,

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Georgia: they talk about this idea of challenging

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Georgia: the dominant code with something harsher.

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Georgia: In that context, it was replacing sound,

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Georgia: something people want to hear, with noise,

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Georgia: something people don't want to hear.

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Georgia: (crickets chirping)

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Georgia: It might be a bit much to say

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Georgia: that blowing out a microphone by screaming,

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Georgia: "Oh my God, happy birthday!"

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Georgia: is some deliberate punk act of rejection of the status quo.

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Georgia: But it is intentionally refusing the option

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Georgia: of better sounding audio.

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Georgia: And there is joy to be found

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Georgia: in basically saying, "Fuck your levels."

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Georgia: There's a desire to hear what we don't want to hear.

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Georgia: There's this paradox.

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Georgia: But in the essay, Russo and Warner

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Georgia: mention a really interesting idea

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Georgia: of aestheticizing the tumultuous activities of modern life.

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Georgia: In other words, interpreting the chaotic nature

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Georgia: of living in the world through a look, a vibe,

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Georgia: or in this case, a sound.

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Georgia: Brutto's audio is its own aestheticization

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Georgia: of this very online internet forward feeling.

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Georgia: A lot of the sounds we've used here serve

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Georgia: as these emotional shortcuts.

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Georgia: ♪ Birthday ♪

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Georgia: These short form bite-sized memes

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Georgia: that can be used in place of writing out,

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Georgia: this is how I feel when I see this.

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Clip: ♪ Happy birthday ♪

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Luis: There's a sort of real ones no situation here.

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Luis: Not everyone will get it.

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Luis: It's a kind of lexicon, an internet slang, so to speak.

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Luis: And beyond that, it takes the communication

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Luis: in our everyday online lives-

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Luis: the voice notes, the TikToks, the threads-

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Luis: and throws them into the fire, scorching them to a crisp.

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Luis: It's exaggeration to the point of destruction.

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Luis: It's beyond aesthetics.

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Luis: Like the comments on Tiara's video,

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Luis: It's something that's hard to put into words.

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Luis: It's almost anti-aesthetics.

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Luis: It's fucked your aesthetics, aesthetics.

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Mike: That is the show we have for you this week.

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Mike: We're gonna be back here in the main feed

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Mike: on or around Thursday, June 18th.

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Mike: The 4th of July is coming up and to celebrate our nation's glorious 250th birthday, about

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Mike: which we are deeply ambivalent, we are running a promotion for a limited time only and in

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Mike: celebration of the 4th of July, you can become a never post member for only $4 a month.

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Mike: Get in here while supplies last.

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Mike: Supplies are unlimited.

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Mike: Now this deal is in effect.

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Mike: This is our normal membership price act fast.

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Mike: Summer deals summer steals neverpo.st become a member today for four bucks a month.

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Mike: Neverpost's producers are Audrey Evans at Georgia Hampton and the mysterious Dr. First

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Mike: name last name.

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Mike: Our senior producer is Hans Buto.

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Mike: Our executive producer is Jason Oberholzer and the show's host.

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Mike: That's me is Mike Ragnetta.

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Mike: Think of a moment when, far from the land, molested by a mile a minute wind, the ocean

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Mike: starts to roll, then rear, then roar over itself, in rank on rank of waves.

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Mike: Excerpt of War Music by Christopher Loge.

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Mike: Post is a production of Charts and Leisure, and it's distributed by Radio Topia.

