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Mike Rugnetta: Friends, hello,
and welcome to Never Post, a

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podcast for and about the
Internet. I'm your host, Mike

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Rugnetta, and we have a lullzy
episode for you this week. Jason

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chats with doctor Jess Rosberg,
assistant professor in the

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department of communication,
media, and the arts at Seton

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Hall University about so called
lull cows, about digital

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freakery, and how social media
platforms repeat and recreate

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strains of ableism present in
society since the middle ages.

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But first, we're gonna take a
quick break. You're gonna listen

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to some ads unless you're on the
member feed.

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And when we return, Jason and
doctor Roschberg.

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Jason Oberholtzer: For a while
now, I've been looking for a way

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to cover the phenomenon known as
Lolcows, that's l o l cows on

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Never Post. I find it to be a
particularly complicated corner

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of the internet that illustrates
a lot of complicated parts of

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human behavior. We will shortly
get into a more nuanced

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description of what a Lolcow is,
but in short, it's a streamer

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whose audience is there largely
to gawk at their behavior and

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interact with them in ways that
might be spurring the streamer

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on to increasingly bizarre or
dangerous behavior. Towards the

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end of last year, there was some
news from the world of Lolcows

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vaguely speaking that got some
traction in outlets that

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normally wouldn't cover such
things. Unfortunately, the event

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that precipitated that news was
the death at the young age of 34

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of Joshua Saunders, also known
as Gothic King Cobra.

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Now I was most familiar with
King Cobra through clips that

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would find their way
occasionally to my feed. He was

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a self proclaimed goth, like you
might imagine. He sort of had an

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Ozzy Osbourne affect to him. He
would wear this black crumpled

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up cowboy hat, and he liked
black leather, and studs and

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spikes, and wearing eye makeup,
and had a long beard, and

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shredded on the guitar, and he
would spend his time on stream

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seemingly mostly drinking and
smoking and chatting with his

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audience, and occasionally
cooking truly bizarre meals

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often involving Doritos. And one
feature that seemed to be

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present across all of these
videos was this ambivalent

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relationship that his audience
seems to have with him, where

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they were both pushing him in
the way typical of Lolcows to do

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more outrageous and extreme
things, drink more, smoke more,

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cook weirder things.

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But also this affection that
they seem to have for him,

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because he would say truly
phenomenal one liners. He would

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have really astute observations
about himself in the world. I

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found myself drawn to a lot of
the clips I would see of him.

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But there was also a darkness to
these interactions. People would

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send him prank gifts, like the
can that you open up and the

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little snake like things fly out
at you, and would try to

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convince him on stream that this
time in fact, like Lucy putting

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the football down, it was
actually Pringles, and he would

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let himself be talked into
opening it and then be

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disappointed and surprised that
once again he was tricked.

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They would swat him sending
police to his house. And these

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are all typical interactions
between Lolcows and their fandom

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or whatever you can call it. But
I always found there to be a bit

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of warmth and protectiveness in
his fan base as well. And I

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certainly found a lot of moments
where I was empathizing with

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him. Now this isn't to say he's
without his controversies.

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I don't know exactly what they
are, but I know they're there.

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This is a complicated figure
with a complicated relationship

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to the Internet. But I genuinely
liked when his clips would show

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up, and found myself liking him
in many ways. So I was pretty

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sad when I heard the news. And I
thought about if then was a good

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time to do a story on Lolcows,
but I didn't really know what I

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wanted to do, and I didn't
really know if I wanted to do

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anything.

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Especially because the next
thought that would come to me

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was usually along the lines of,
I wonder who is gonna die next.

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And the first name that often
would come to me was Joshua

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Block or World of T shirts as
he's known on TikTok where he

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first established his notoriety.
And then a couple months ago, I

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came across a paper, Lolcows and
the Mediation of Digital

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Freakshow by Jess Rosberg, an
assistant professor at Seton

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Hall University. And the paper
was covering not only Lolcows,

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but specifically Joshua Block,
World of T shirts. And so I'm

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particularly grateful to Jess
for wading into this territory

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and for agreeing to come on the
show and talk to me a bit about

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her paper.

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So Jess, thank you so much for
joining us.

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Jess Rauchberg: Thank you so
much for having me, Jason.

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Jason Oberholtzer: So first off,
I am interested. Let's help set

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some stakes here in what exactly
a Lolcow is, and how that term

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has evolved over the years. But
first, would you be able to

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describe the quintessential
Lolcow video?

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Jess Rauchberg: So first and
foremost, a Lolcow is an

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Internet persona who is
perceived to be highly

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exploitable and someone who can
be instigated or antagonized for

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another Internet user's
entertainment. And so this is a

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portmanteau of the phrase lols
and cows. So you're milking them

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for your entertainment. I think
for me, and I've most closely

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looked at the live streamer and
content creator, Josh Bloch,

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also known as World of T shirts,
is a moment where he's on a live

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stream sitting at a cafe in New
York City and somebody passerby

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screams, put the fries in the
bag. And that's a phrase that's

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often used to insinuate that
he's not capable of doing

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anything more than minimum wage
labor and Josh is shown on the

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livestream biting himself,
hitting himself, and threatening

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to attack this this young woman
who's who has yelled at him.

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And at the same time, she's said
that because she knows it'll get

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a rise and maybe even a viral
moment.

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Jason Oberholtzer: Let's go,
Josh. Let's How dare you? And

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clearly, what is terrifying at
this moment is that it has

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escaped the containment of The
Forum, and this is now affecting

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his real life. And one assumes
the viewers of this stream are

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having a great time.

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Jess Rauchberg: Yeah. I think
the form is a great analogy.

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It's more like an an arena, and
we are all at in the front row

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seat.

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Jason Oberholtzer: And what is
the general response to this

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interaction? What do the
comments look like?

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Jess Rauchberg: This is a very
common interaction with this

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particular creator. The comments
repeat, put the fries in the

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bag, bro. Maybe they'll make
comments on what they speculate

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Josh's mental capacity or his
mental abilities to be or not

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be. And in these types of
videos, because they've happened

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so often, we'll see a smirk from
the fry buyer who's who's

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screamed at Josh. Sometimes if
he's hit them, there's another

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video where a woman at a club
says that to him, she fry bites

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him and he smacks her on the
head and she's stunned.

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And it's almost this belief
that, oh, Josh has agency. He

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can do things back. Not things
that are nice and things that

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are pleasant, but he can create
a reaction and yet people still

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do it because there's that
promise of entertainment and

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amusement.

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Jason Oberholtzer: Okay. So
let's take a moment to do a bit

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of the biography of Josh Block
here, who is someone we've

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referenced a bunch already and
probably will reference more.

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You reference a lot in your
paper.

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Jess Rauchberg: Yeah. So Josh is
a pretty young creator. He's in

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his mid twenties now, and he
gained notoriety on TikTok as a

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teenager. And so Josh has a
socially awkward affect, but,

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really use the platform to try
to connect with other people. So

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he would create dancing videos,
he would go out into public and

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shout things.

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He was living in Long Island
with his grandparents at the

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time, and so he would take the
train into Manhattan and record

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himself singing in Times Square.

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Jason Oberholtzer: Jungle wet
dreams are made of

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Jess Rauchberg: Some of those
mentalities that his audience

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has now that he's reached full
Lolcows status, they were there,

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but it was a little bit more
endearing. Like, oh, Josh, he's

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so cute and innocent and
awkward. It is perceived that

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Josh is autistic or has some
kind of developmental

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disability. It is not clarified.
He has never come out and said

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that, but his following sees him
as a disabled person.

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And so in my research, I use the
language of apparency that he

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appears to be or he's perceived
to be because that's something

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that shapes how people interact
with him.

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Jason Oberholtzer: Mhmm.

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Jess Rauchberg: When Josh turned
21, he started drinking

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excessively and during this
time, he began working with his

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first handler and these when by
handlers, I'm referring to a

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term that's used in Josh's
fandom or community or anti

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fandom if we can call it that.
Usually older men and now

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usually streamers who act as a
manager for Josh, but it's a

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little bit more because Josh
becomes really much attached to

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this person. And I think the
term handler is used to almost

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dehumanize him, that he could
not do these things on his own.

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And it's not the same as, you
know, a neurotypical creator

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having a manager or an agent,
but rather this is someone who

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provides not only a
professional, but an emotional

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and personal caretaker role for
Josh. Josh has had a very

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interesting climb to notoriety
and the ways that he uses

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digital platforms has changed,
especially as he moved away from

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short form content to live
streaming.

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But I think what has become more
pronounced is his fans, whether

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on a live stream or in person,
try to instigate him or even so

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his handlers try to instigate
him, especially when he is most

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of the time very heavily under
the influence of alcohol.

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Jason Oberholtzer: And so you in
your paper sort of liken this to

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a legacy of behavior that this
is maybe made more accessible

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now because we can follow this
person on their livestream as

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they walk around New York City,
but that in fact, this is core

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human nature behavior and has
been for a very long time.

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Jess Rauchberg: Yes. I've been
conducting some research on the

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history of freakery and freakery
as a form of entertainment. And

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so to understand the
contemporary locale, we have to

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go all the way back to medieval
Europe and thinking about the

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image of the the natural fool,
Somebody who's what we would now

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call disability or
neurodivergence in medieval

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Europe, their purpose divinely
ordained is to entertain what we

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would now call probably
neurotypical people. And this

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was a way to be part of
communities. They were often,

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you know, accepted by patrons,
nobles, kings, kind of like

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pets.

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And they were taken care of, but
are they on the same page, or

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are they in on it? And
oftentimes, I think that depends

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on each individual locale
creator in a contemporary sense,

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but oftentimes, no. They are
not. And sometimes that is

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interpersonal, and many times
that's structural. You are kept

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out of being part of the social
structure.

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You don't really have a say in
how you're exploited even if

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that's what it appears to be.
And so a thousand years later or

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so, we still have these same
issues where these creators are

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gaining notoriety. Some of them
have millions of followers.

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Josh, for example, has 4,000,000
over 4,000,000 TikTok followers.

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He had a exclusive contract with
Party, which is a web three

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point o streaming platform that
aims to be a competitor with

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Twitch.

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But it's uncertain about how
much power he actually has in

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his role as a digital worker and
as a creator that has a pretty

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prominent following. And really,
what is speculated is that his

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handlers or the streamers that
kind of steer him around the

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country from event to event are
the ones that have the power.

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Jason Oberholtzer: It seems like
the image that is emerging here

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is of, like, an infrastructure
needed to both, like, support

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the popularity of and the
logistics of being a content

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creator at the scale of a Josh
Block, as well as I think

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murkier areas of guiding and
possibly enabling and I think

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even taking your original
analogy here of the medieval

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court. The characters that have
to appear to assemble that court

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and fill it and give it the
resources it needs to support

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merriment, I suppose. I suspect
this is sort of contested

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territory or at the very least
unclear, but what is the general

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sense about the network of
handlers and hangers on in the

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life of, I suppose, Josh Bloch
most specifically, but also in

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this ecosystem? Are they
helping? Are they enabling?

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Are they mooching? What what
what is it?

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Jess Rauchberg: Yeah. This is a
common discourse. There's some

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really interesting conversations
about what purpose do they

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serve. What I can speak to is
his relationships with them. As

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I mentioned,

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you know, a couple

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moments ago, he is working with
these people very closely in

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ways that I think are very
distinct from a traditional

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celebrity or or influencer who
has an agent or has a management

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team. Mhmm. These people step in
for Josh in in so many other

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capacities. And I think we use
the term handler be almost like

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Josh is an animal, that he
cannot handle himself when he

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does not have intervention from
Tony or, he was previously

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recording a lot of his content
with Jason Itzler. People may

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know him as mister Baste who has
a very notorious background.

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And they would put Josh in
hotels or take him to the

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doctor. I know when he was
making content with mister

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Baste, Josh had a monkeypox
scare, so they made a lot of

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content of him going to the
doctor and testing out some

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growths on his body. Other than
that, if they these handlers are

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not around, Josh is often seen,
you know, sleeping on a public

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transit system or just roaming
around the city. Some of his

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fans claim to really miss those
days and others have have

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different speculations on the
handlers. Mhmm.

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I think also what's important
here is that the handlers act as

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liaisons to his followers. So
for example, Josh was just in

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ten days of court ordered rehab,
and so even some of his former

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handlers continued to talk with
each other, and they helped

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shape some of the speculation
that might emerge platforms

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where people talk and write
about Josh, and they help create

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again the lore, the myth about
about who Josh is and how he

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needs to be controlled. They
will try to intervene. Some of

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those interventions do not work.
So we can see in in Josh's

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current status, he's navigating
a legal case after assaulting a

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woman in Newport Beach,
California on July 4, where he

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was placed under arrest and
he's, you know, navigating that

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court case.

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He probably could not do that
without Tony and the other

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handlers. While Josh does have a
relationship, I I don't know how

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strained it is with his
grandparents. His his parents

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are also not in the picture. His
mom unfortunately passed away

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from ovarian cancer when he was
a teenager. This is something

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that Josh has spoken about on
his platforms and I think

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something that does elicit a lot
of sympathy from his his

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followers and and watchers that
an audience that they feel for

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this this person who has been
very wounded by by the loss

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tragic loss of a parent.

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And I believe Josh's dad has had
his own battles with substance

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abuse and is is not in the
picture. So Josh doesn't really

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have a family life. The handlers
act in as a family. And in some

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ways, some may see the handlers
as a plus, whereas others

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believe he is being exploited.
But at the same time, I I'm

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curious about what that means
because are you frustrated that

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he's being exploited on the
platform itself and that you're

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upset that he's a Lolcow or are
you upset that you think he's

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boring now because of who he's
who's handling him and so

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therefore, the content is less
amusing.

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And so when people have
approached Josh and his content

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or other locals as as these
moral issues in Internet

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culture, I often think, you
know, is this the issue with the

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locale or are you not being
entertained enough? Which again,

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goes back to this analogy of the
court jesters or even the rise

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of asylums in, you know,
enlightenment era Britain where

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you could go visit inmates on
Sundays and pay, and they'd put

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on a show for you. Josh provides
that for viewers, but you don't

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have to go physically to the
asylum where there are set hours

283
00:17:40,825 --> 00:17:44,905
for when you could visit. Now in
2026, you log on party, you log

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on to the streaming platform of
choice, and Josh is there for

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your exploitation and pleasures.

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00:17:50,265 --> 00:17:51,790
Jason Oberholtzer: Yeah. Let's
talk about these platforms for a

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00:17:51,790 --> 00:17:53,870
little bit. I guess Yeah. The
court in which this is all

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happening. There's a line from
your paper I particularly liked

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here.

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Platform economies and
affordances reconfigure the

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reach of freakery. Here, Lolcows
are positioned as media objects

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that can now be mocked,
belittled, antagonized, trolled,

293
00:18:06,495 --> 00:18:10,815
or stereotyped from anywhere,
anytime. You say platform

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economies and affordances here.
So it's not just that they are

295
00:18:15,455 --> 00:18:18,680
providing the arena in which
this happens, but they are also

296
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providing some of the tools that
makes the behavior what it is.

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What are those?

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Jess Rauchberg: Before I go
there, any media object is

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designed to solve the time and
space issues. So how do we share

300
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information or connect across
time and space? And a digital

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00:18:34,865 --> 00:18:37,665
platform does that very well. It
accelerates that time space

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00:18:37,665 --> 00:18:41,345
collapse. If we think of a
platform as a digital public

303
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square or a digital environment,
when we do things in our

304
00:18:45,105 --> 00:18:48,370
physical environments, there's
some kind of reaction or some

305
00:18:48,370 --> 00:18:50,770
kind of change and then that
impacts all of us.

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And I think that's something
that we see a lot in in platform

307
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economies and and live
streaming, particularly in the

308
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Lolcows space. So one feature of
of live streaming platforms that

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are often used to instigate what
we would call the meltdowns, the

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crash outs if you will, are is a
feature called text to speech or

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00:19:11,365 --> 00:19:14,965
TTS. And so this is a freemium
feature on most platforms, at

312
00:19:14,965 --> 00:19:18,060
least it is on party where
there's a chat alongside the

313
00:19:18,060 --> 00:19:20,700
stream where different viewers
can interact with each other and

314
00:19:20,700 --> 00:19:23,900
interact with Josh. But if you
pay a little bit more to the

315
00:19:23,900 --> 00:19:28,425
account yours or creator you're
subscribing to, you can have

316
00:19:28,425 --> 00:19:31,625
your comment read aloud on the
stream to everyone. Sometimes

317
00:19:31,625 --> 00:19:35,865
that's a couple thousand to
30,000 people depending on the

318
00:19:35,865 --> 00:19:36,265
stream.

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00:19:36,265 --> 00:19:38,345
Jason Oberholtzer: You steal
your phone, Josh. You will not

320
00:19:38,345 --> 00:19:40,665
be able to stop me or find me.
Yes, I will.

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00:19:40,665 --> 00:19:43,650
Jess Rauchberg: I'll beat your
ass. I'll your I'll beat your

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00:19:43,625 --> 00:19:47,570
ass. Ass. That's read aloud for
him and everyone else. So that

323
00:19:47,570 --> 00:19:50,690
not only instigates other people
to act that way, but it also

324
00:19:50,690 --> 00:19:53,890
means you get a rise out of Josh
where he will appear to bite

325
00:19:53,890 --> 00:19:58,825
himself, hit himself, scream,
start those crash outs that are

326
00:19:58,825 --> 00:20:00,585
really what people are watching.

327
00:20:00,905 --> 00:20:06,025
And so Mhmm. The platforms can
really exacerbate things that

328
00:20:06,025 --> 00:20:09,785
we've always been doing, but
they become intensified and and

329
00:20:09,785 --> 00:20:12,025
and how we can exploit these
people.

330
00:20:12,680 --> 00:20:17,960
Jason Oberholtzer: Is part of
that intensification the direct

331
00:20:17,960 --> 00:20:24,360
transactional relationship of
the views, the emotions involved

332
00:20:24,360 --> 00:20:28,535
in those directly tied to those
views on these platforms?

333
00:20:28,535 --> 00:20:30,775
Jess Rauchberg: I think that's a
that's a fair assessment. And

334
00:20:30,775 --> 00:20:34,055
particularly when he was working
with Jason Itzler or mister

335
00:20:34,055 --> 00:20:37,575
Baste, we saw a lot more of
those crashouts and they would

336
00:20:37,575 --> 00:20:41,490
make quite a bit of money per
stream on Josh having reactions

337
00:20:41,490 --> 00:20:44,850
and having crash outs. And Josh
was making a profit. So he would

338
00:20:44,850 --> 00:20:48,450
often say that he had this huge
contract, he was making all this

339
00:20:48,450 --> 00:20:53,170
money with party and that is
uncertain about, you know, how

340
00:20:53,170 --> 00:20:55,455
truthful that is, and it's a
little bit difficult to

341
00:20:55,455 --> 00:20:59,935
empirically prove it. But what
we can ascertain is that he is

342
00:20:59,935 --> 00:21:02,095
in some way benefiting from this
exploitation.

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And more so, the handlers are
also benefiting it too. Because

344
00:21:06,735 --> 00:21:09,455
he has some kind of again, we
don't know the details of the

345
00:21:09,210 --> 00:21:11,770
contracts, but we know that they
have a working relationship.

346
00:21:11,930 --> 00:21:14,170
Jason Oberholtzer: I think this
certainly makes more complicated

347
00:21:14,250 --> 00:21:17,770
counter criticism you hear
frequently when people are

348
00:21:17,770 --> 00:21:21,210
wringing their hands about
Lolcows. That if they didn't

349
00:21:21,210 --> 00:21:24,005
like it, if they weren't
benefiting from it, if this was

350
00:21:24,005 --> 00:21:27,285
indeed triggering them so hard,
they could just log off. But it

351
00:21:27,285 --> 00:21:31,685
is certainly more complicated
than that when there are

352
00:21:31,925 --> 00:21:35,650
presumably contracts on the line
with this series of handlers or

353
00:21:35,650 --> 00:21:38,210
network of people, and they're
making a living.

354
00:21:38,450 --> 00:21:41,250
Jess Rauchberg: Yeah. This is
something that is not just a

355
00:21:41,250 --> 00:21:44,530
criticism of locals, but and
again, not every locale is

356
00:21:44,530 --> 00:21:47,605
disabled or neurodivergent, but
I do study disability and

357
00:21:47,605 --> 00:21:50,565
content creation. And so when
I'm looking at other facets of

358
00:21:50,565 --> 00:21:54,565
disability and creative work,
this is a common reaction that I

359
00:21:54,565 --> 00:21:57,125
get to. Well, if disabled people
are being harassed on the

360
00:21:57,125 --> 00:21:59,605
platform, if they are being
suppressed, can't they just make

361
00:21:59,605 --> 00:22:02,085
their own platform? Can't they
just log off?

362
00:22:02,085 --> 00:22:06,240
And I don't think that's fair
because one, I think you're

363
00:22:06,240 --> 00:22:09,280
right. Contracts are contracts.
And if you wanna keep your

364
00:22:09,280 --> 00:22:12,480
contract, you gotta keep making
money and and vice versa. I also

365
00:22:12,480 --> 00:22:16,745
think that physical working
spaces, particularly during the

366
00:22:16,745 --> 00:22:20,665
COVID nineteen pandemic and
onward, which are that's still a

367
00:22:20,665 --> 00:22:23,785
reality for for most disabled
people. The pandemic never

368
00:22:23,785 --> 00:22:24,265
ended.

369
00:22:24,265 --> 00:22:26,825
It just, you know, most people
forgot about it. Physical

370
00:22:26,825 --> 00:22:29,850
working environments are not
always accessible. And the

371
00:22:29,850 --> 00:22:32,730
creator economy with its
flexible hours, it's, you know,

372
00:22:32,730 --> 00:22:35,850
certainly with the advent of
short form content and in app

373
00:22:35,850 --> 00:22:38,650
editing features that go on with
it, it it becomes a lot more

374
00:22:38,650 --> 00:22:42,250
easy to enter. There's no huge
gatekeeping that's happening

375
00:22:42,250 --> 00:22:45,125
anymore. Lookout creators who
may or may not be

376
00:22:45,125 --> 00:22:48,245
neurodivergent, disabled, yes,
they're being exploited, but at

377
00:22:48,245 --> 00:22:50,485
the same time, it may not be
easy to leave.

378
00:22:50,565 --> 00:22:54,485
It's also, these are often
individuals who may not have

379
00:22:54,485 --> 00:22:57,925
support systems outside of their
handlers and their their

380
00:22:57,925 --> 00:23:02,860
community. And I think it's a
lot more easy to to make that

381
00:23:02,860 --> 00:23:08,220
suggestion than to consider,
well, this is imbued in a larger

382
00:23:08,220 --> 00:23:13,575
structure and it can be very
difficult for particularly for

383
00:23:13,575 --> 00:23:17,815
disabled locale creators to find
work outside of content creation

384
00:23:17,815 --> 00:23:20,855
because those working
environments may not be

385
00:23:20,855 --> 00:23:24,935
accessible to them in in various
ways, or they lose all sense of

386
00:23:24,935 --> 00:23:28,910
support and connection and
community. And I think we also

387
00:23:28,910 --> 00:23:32,030
may not think of disabled
creators as workers in that way

388
00:23:32,030 --> 00:23:37,790
too. Because if we are saying,
well, can just log off, then how

389
00:23:37,790 --> 00:23:39,710
are they supposed to support
themselves and how are they

390
00:23:39,710 --> 00:23:43,315
supposed to contribute to our
world? I think about throughout

391
00:23:43,315 --> 00:23:46,435
the nineteenth and twentieth
century, most US cities had

392
00:23:46,435 --> 00:23:49,315
these unsightly beggar
ordinances, which are

393
00:23:49,395 --> 00:23:51,075
colloquially known as ugly laws.

394
00:23:51,475 --> 00:23:53,795
I'm being very facetious here,
but it made it very difficult to

395
00:23:53,795 --> 00:23:57,090
be a visibly disabled person in
public, whether you're

396
00:23:57,090 --> 00:23:59,810
physically disabled or you
appear to be neurodivergent. And

397
00:23:59,810 --> 00:24:02,930
we don't have those laws
anymore, but I think the the

398
00:24:02,930 --> 00:24:07,490
sentiments still stay and
remain. And I often think of

399
00:24:07,490 --> 00:24:10,050
that when I hear that, that
counter critique. So like, yes,

400
00:24:10,050 --> 00:24:14,835
it would be great if Josh and
Daniel Larson and these other

401
00:24:14,835 --> 00:24:18,195
creators who, you know, appear
to be disabled and occupy the

402
00:24:18,195 --> 00:24:20,035
Lolcows status. It would be
great if they couldn't be

403
00:24:20,035 --> 00:24:23,795
exploited, but also, do we have
other infrastructure for them?

404
00:24:23,795 --> 00:24:26,720
And the answer is no. Mhmm.
Daniel Larson's incarcerated. So

405
00:24:26,720 --> 00:24:28,560
that that was the infrastructure
for him.

406
00:24:28,560 --> 00:24:30,000
Jason Oberholtzer: I think it's
really interesting that you

407
00:24:30,000 --> 00:24:35,280
bring up the shift in
accessibility here around COVID

408
00:24:35,280 --> 00:24:39,200
nineteen and after that. Because
in many ways, I'm thinking that

409
00:24:39,200 --> 00:24:44,815
this mirrors other sorts of
online behavior and indeed like

410
00:24:44,815 --> 00:24:50,175
online mindsets and politics
that mainstream themselves after

411
00:24:50,175 --> 00:24:53,295
COVID. In particular, I'm
thinking of another quote from

412
00:24:53,615 --> 00:24:56,870
your paper here. It says,
Bloch's popularity is not

413
00:24:56,870 --> 00:25:01,030
related to inclusion, diversity,
or agency. His disability is a

414
00:25:01,030 --> 00:25:04,230
resource which platforms and
other creators can extract from

415
00:25:04,230 --> 00:25:07,910
in a political moment where
disabled people are openly

416
00:25:07,910 --> 00:25:08,790
dehumanized.

417
00:25:09,325 --> 00:25:12,365
Engaging both theoretical
analysis and close readings of

418
00:25:12,365 --> 00:25:15,565
sample livestream recordings and
other social media artifacts, I

419
00:25:15,565 --> 00:25:18,445
suggest that authoritarian
politics and eugenics shape

420
00:25:18,445 --> 00:25:22,605
platform economies, ultimately
rendering Lolcows creators into

421
00:25:22,605 --> 00:25:28,310
digital freak shows. I would
love to know more of the detail

422
00:25:28,310 --> 00:25:32,070
you found on some of those close
readings, and and in particular,

423
00:25:33,430 --> 00:25:37,910
where you think this political
energy comes from in the

424
00:25:37,910 --> 00:25:39,190
discourse around these creators.

425
00:25:39,915 --> 00:25:42,715
Jess Rauchberg: Yeah.
Absolutely. So this is this

426
00:25:42,715 --> 00:25:45,835
research is part of a book I'm
working on about algorithmic

427
00:25:45,835 --> 00:25:49,915
ableism and creator culture. And
so I to understand algorithmic

428
00:25:49,915 --> 00:25:54,060
ableism as ableist attitudes,
values, and politics that shape

429
00:25:54,060 --> 00:25:58,140
our on offline working culture
and public life and cultural

430
00:25:58,140 --> 00:26:01,260
life. And what happens when they
those ideas now begin to shape

431
00:26:01,260 --> 00:26:02,540
how we work on platforms?

432
00:26:02,540 --> 00:26:02,860
Jason Oberholtzer: Mhmm.

433
00:26:02,860 --> 00:26:05,260
Jess Rauchberg: And it's not
just disabled creators are

434
00:26:05,260 --> 00:26:09,340
censored, but also how do we
treat each other? And I think

435
00:26:09,995 --> 00:26:14,075
about some of our reactions to
COVID nineteen that that

436
00:26:14,075 --> 00:26:20,475
centered anti mask politics or
also thinking about some of the

437
00:26:20,475 --> 00:26:24,450
intersections between the Black
Lives Matter resurgence in 2020

438
00:26:24,450 --> 00:26:26,530
in The United States and
elsewhere alongside COVID

439
00:26:26,530 --> 00:26:29,330
nineteen, we had this moment
where it seemed like, wow, we're

440
00:26:29,330 --> 00:26:32,690
having a cultural shift. We are
starting to think about race and

441
00:26:32,690 --> 00:26:37,035
structural violences or or or
political oppression in way

442
00:26:37,035 --> 00:26:40,075
where maybe we can change
something, where maybe the world

443
00:26:40,075 --> 00:26:43,115
can be more accessible across,
you know, political

444
00:26:43,115 --> 00:26:46,235
demographics. And I I don't mean
necessarily how you vote, but

445
00:26:46,235 --> 00:26:48,795
how you move through the role
Sure. Race, gender, sexuality,

446
00:26:48,795 --> 00:26:50,075
class, disability, etcetera.

447
00:26:50,660 --> 00:26:55,220
And then that did not happen.
And I I think about TikTok, for

448
00:26:55,220 --> 00:27:00,660
example, which was accused of in
in 2019 and 2020 of of asking

449
00:27:00,660 --> 00:27:04,020
their content moderators to
train the For You recommendation

450
00:27:04,020 --> 00:27:09,185
infrastructure to censor
disabled creators and their

451
00:27:09,185 --> 00:27:11,665
response was, well, we're trying
to prevent cyber bullying, we

452
00:27:11,665 --> 00:27:14,945
don't do that. And then they had
all these events to support

453
00:27:14,945 --> 00:27:17,985
diversity, equity, and
inclusion. But then, that's not

454
00:27:17,985 --> 00:27:21,260
really what's reflected on the
platform. And, you know, we see

455
00:27:21,260 --> 00:27:24,620
this this rhetoric, this
mouthpiece of, well, we look at

456
00:27:24,620 --> 00:27:26,540
all these things that we're
doing, but then it doesn't

457
00:27:26,540 --> 00:27:27,500
actually change.

458
00:27:27,980 --> 00:27:32,860
In terms of of disability, that
has has become, I think, more

459
00:27:32,860 --> 00:27:37,075
and more pronounced. And it's
also platforms reflect and and

460
00:27:37,075 --> 00:27:40,195
are shaped by, and media more
generally is shaped by the

461
00:27:40,195 --> 00:27:42,915
political environment we're in.
Mhmm. And I promise I'm I'm

462
00:27:42,915 --> 00:27:46,515
coming full circle here. I also
think the ways that we not

463
00:27:46,515 --> 00:27:50,675
having in person communities and
relying on the digital for so

464
00:27:50,675 --> 00:27:54,460
long during lockdowns and and
during the majority of the COVID

465
00:27:54,460 --> 00:27:57,100
nineteen pandemic, I think that
changed how we interacted with

466
00:27:57,100 --> 00:28:01,340
each other where we think of our
interactions as more

467
00:28:01,340 --> 00:28:04,220
transactional, more exploitable.

468
00:28:04,540 --> 00:28:10,335
And my argument in in this book
project is not that it's just

469
00:28:10,335 --> 00:28:12,895
disabled creators. The way we
treat disabled creators can

470
00:28:12,895 --> 00:28:15,855
actually teach us a lot about
how we're treating each other

471
00:28:15,855 --> 00:28:18,815
online. And Mhmm. I think in
environments where there's

472
00:28:18,815 --> 00:28:22,340
little room for context or
nuance, it becomes really easy

473
00:28:23,060 --> 00:28:28,740
to respond with hate or to
respond with animosity or to

474
00:28:28,740 --> 00:28:32,420
think of people as I think of
this idea that now we all

475
00:28:32,420 --> 00:28:33,700
consider each other NPCs.

476
00:28:34,025 --> 00:28:34,425
Jason Oberholtzer: Mhmm.

477
00:28:34,425 --> 00:28:36,665
Jess Rauchberg: And that's not a
good thing if we are not

478
00:28:36,665 --> 00:28:40,185
thinking about that's a human on
the other side. So we the the

479
00:28:40,185 --> 00:28:43,705
TLDR of algorithmic ableism and
this idea about how does

480
00:28:43,705 --> 00:28:47,470
disability shape the creator
economy, it shows us how ableism

481
00:28:47,470 --> 00:28:51,070
is pretty pervasive in creator
culture because now we don't see

482
00:28:51,070 --> 00:28:52,910
people on the other side of the
screen as human.

483
00:29:14,055 --> 00:29:16,300
Jason Oberholtzer: You know,
speaking from my own experience,

484
00:29:16,300 --> 00:29:21,100
I find these videos difficult to
engage with. I have never really

485
00:29:21,100 --> 00:29:25,660
gone to the livestream itself
and taken it in raw. They feel

486
00:29:25,660 --> 00:29:29,235
cruel to me, but also it's it
feels more complicated than

487
00:29:29,235 --> 00:29:32,995
that. Like, can't just sit on,
oh, this is cruel and bad. It is

488
00:29:32,995 --> 00:29:38,995
like interactive and human, and
to me at least complicated in

489
00:29:38,995 --> 00:29:41,235
who is gaining what, where, and
why this is happening.

490
00:29:41,520 --> 00:29:45,440
And so perhaps, like, it's not,
to me, at least, simple enough

491
00:29:45,440 --> 00:29:49,280
to just say, this is an
exhibition of cruelty.

492
00:29:49,680 --> 00:29:52,480
Jess Rauchberg: For sure.
There's an inhumanity to it, and

493
00:29:52,480 --> 00:29:56,815
I think it begs us to ask, do we
see and again, not every locale

494
00:29:56,815 --> 00:30:00,975
is disabled, but many of them
are perceived to be or are. Do

495
00:30:00,975 --> 00:30:02,815
we see disabled people as
humans?

496
00:30:02,815 --> 00:30:04,335
Jason Oberholtzer: It's striking
me that maybe that

497
00:30:04,335 --> 00:30:07,535
dehumanization cuts both ways
though. Don't these people have

498
00:30:07,535 --> 00:30:12,150
the agency to engage in the
marketplace of content creation

499
00:30:12,150 --> 00:30:16,310
and be subjugated to an
audience's reaction? And it

500
00:30:16,310 --> 00:30:19,510
would be cruel to, like, assume
that they don't have the agency

501
00:30:19,510 --> 00:30:22,310
or sufficient agency to
participate like that?

502
00:30:22,715 --> 00:30:24,955
Jess Rauchberg: This is why I'm
a little bit reticent to say,

503
00:30:24,955 --> 00:30:28,475
it's just cool. And, yes, there
are many ways that we interact

504
00:30:28,475 --> 00:30:31,035
with Lolcows creators that are
really cruel and really

505
00:30:31,035 --> 00:30:35,755
horrible. But at the same time,
as shitty as that might be, it

506
00:30:35,755 --> 00:30:40,550
also is wrong to deny that these
creators have agency. That even

507
00:30:40,550 --> 00:30:43,190
if that agency might be
different than a, you know, a

508
00:30:43,190 --> 00:30:46,470
different type of creator or
maybe more neurotypical or less

509
00:30:46,470 --> 00:30:50,070
exploitable creator, we're still
all getting exploited by the

510
00:30:50,070 --> 00:30:51,910
creator economy and the
platforms where

511
00:30:51,910 --> 00:30:52,310
Jason Oberholtzer: we work.

512
00:30:52,525 --> 00:30:54,845
Jess Rauchberg: The platforms
encourage us to post a certain

513
00:30:54,845 --> 00:30:57,565
way, behave a certain way with
how we interact with other

514
00:30:57,565 --> 00:31:01,805
people. And and I see this all
the time, not just with disabled

515
00:31:01,805 --> 00:31:06,685
content creators or locale
creators. And so I think to say

516
00:31:06,685 --> 00:31:13,060
that it's okay to treat locals
like this is cruel, but it's

517
00:31:13,060 --> 00:31:17,380
also another type of cruelty to
then believe that they don't

518
00:31:17,380 --> 00:31:19,860
have any agency or they're not
making choices Right. Because

519
00:31:19,860 --> 00:31:24,260
they are. They just may not be
choices we ourselves would make.

520
00:31:24,555 --> 00:31:26,155
Jason Oberholtzer: And the
cruelty is within the machine

521
00:31:26,155 --> 00:31:30,315
somewhat. This is not like, you
know, an a non cruel platform

522
00:31:30,315 --> 00:31:33,675
wielded or weaponized in a very
specific way towards somebody.

523
00:31:33,675 --> 00:31:37,835
Jess Rauchberg: Yeah. It becomes
part of what we would call in

524
00:31:37,835 --> 00:31:41,360
social media research platforms,
logics, meaning that, you know,

525
00:31:41,360 --> 00:31:44,720
when we post on Instagram, we're
gonna post a certain way. And

526
00:31:44,720 --> 00:31:48,800
sometimes that's at our own
expense. And to do that is to

527
00:31:48,800 --> 00:31:51,040
also be part of this community
and to connect with other

528
00:31:51,040 --> 00:31:53,635
people. But that means we're
gonna style ourselves in a way

529
00:31:53,635 --> 00:31:55,955
that might not feel right or
might feel icky.

530
00:31:55,955 --> 00:31:59,315
It might feel wrong. And yet, if
we don't do it, are we really

531
00:31:59,315 --> 00:32:03,395
part of something? So it is
beyond these particular

532
00:32:03,395 --> 00:32:05,075
interactions. It impacts all of
us.

533
00:32:05,550 --> 00:32:06,910
Jason Oberholtzer: Do you think
that there's things that the

534
00:32:06,910 --> 00:32:09,790
platforms could be doing, or
does this ultimately boil down

535
00:32:09,790 --> 00:32:13,550
to human nature apparently, you
know, millennia of human nature,

536
00:32:13,790 --> 00:32:16,350
where just this is an impulse
that a lot of people have?

537
00:32:16,590 --> 00:32:19,470
Jess Rauchberg: Yeah. I I think
this is a great question, Jason.

538
00:32:19,470 --> 00:32:23,445
I think this is a larger issue
with the creator economy. Mhmm.

539
00:32:23,445 --> 00:32:26,805
You know, we have about a
162,000,000 Americans who

540
00:32:26,805 --> 00:32:30,005
identify as creators working in
some capacity, whether they're

541
00:32:30,005 --> 00:32:33,285
streamers, bloggers,
influencers, or or making other

542
00:32:33,285 --> 00:32:36,740
kinds of of digitally shared
content.

543
00:32:36,820 --> 00:32:40,020
This is a late type of labor and
work where there's no union.

544
00:32:40,020 --> 00:32:45,060
There's no protections. And
thinking as well of the 1996

545
00:32:45,060 --> 00:32:47,700
Telecommunications Act in
section, I think it's section

546
00:32:47,700 --> 00:32:50,715
two thirty, which, you know, the
30 something words that change

547
00:32:50,715 --> 00:32:52,875
the Internet, where basically
the platform is just hosting

548
00:32:52,875 --> 00:32:55,435
your content. They're not
responsible for you. So they can

549
00:32:55,435 --> 00:32:56,555
wipe their hands.

550
00:32:56,955 --> 00:33:00,795
I don't know if that needs to
change because if we do sunset

551
00:33:00,795 --> 00:33:04,700
this section of the law, that
can create some pretty dangerous

552
00:33:04,700 --> 00:33:08,700
things for creators. But I do
think that having ways to

553
00:33:08,700 --> 00:33:12,140
protect and ways to regulate
content creators is helpful

554
00:33:12,140 --> 00:33:15,340
because it's not just these
local creators that are getting

555
00:33:15,340 --> 00:33:18,875
exploited or even visibly
marginalized creators who are

556
00:33:18,875 --> 00:33:20,875
getting exploited. We all get
exploited by the creator

557
00:33:20,875 --> 00:33:24,235
economy, even those who are at
the top. And creative labor is

558
00:33:24,235 --> 00:33:27,675
interesting because it is sold
to you with the promise of

559
00:33:27,675 --> 00:33:30,955
optimization and advancement and
aspirational labor. If I work

560
00:33:30,955 --> 00:33:33,420
really hard now to do this, I
can go viral.

561
00:33:33,420 --> 00:33:35,660
I can make it big and I can make
a living out of this. And you

562
00:33:35,660 --> 00:33:38,620
know, some people do make a lot
of money and they're able to

563
00:33:38,940 --> 00:33:46,540
segue that into more substantial
forms of work. But many of

564
00:33:44,395 --> 00:33:46,955
specifically Josh's audience,
speculate that in a couple

565
00:33:46,955 --> 00:33:50,795
years, he might be homeless and
on the street Mhmm. When when

566
00:33:50,795 --> 00:33:53,515
all of this dries up. I don't
think the creator economy is

567
00:33:53,515 --> 00:33:54,235
going away.

568
00:33:54,235 --> 00:33:57,435
It's such a powerful media
industry at this point that it

569
00:33:57,435 --> 00:34:00,570
it will change and it will go
through shifts. But I do think

570
00:34:00,570 --> 00:34:05,770
that that it's here to stay and
in order for it to be successful

571
00:34:05,770 --> 00:34:10,810
and for people to thrive as much
as they can in it, they are

572
00:34:10,810 --> 00:34:14,570
going to need protections. We're
gonna need unions. We're going

573
00:34:14,570 --> 00:34:18,295
to need a creator bill of
rights. And I wonder if we had

574
00:34:18,295 --> 00:34:21,495
those kinds of infrastructures
in place, Josh and other

575
00:34:21,495 --> 00:34:23,815
creators like him might have a
really different experience.

576
00:34:24,055 --> 00:34:26,855
Jason Oberholtzer: Yeah. I would
speculate that a fair amount of

577
00:34:26,855 --> 00:34:31,890
the intrigue, the draw of the
Lolcows as a set of streamers is

578
00:34:31,890 --> 00:34:35,650
a certain sense of there but for
the grace of God go I. And I

579
00:34:35,650 --> 00:34:39,650
think that is especially true
when you narrow it down to the

580
00:34:39,650 --> 00:34:44,735
creator economy. With all these
stresses, all the reward

581
00:34:44,735 --> 00:34:49,215
structures put in place, all the
enabling features of the creator

582
00:34:49,215 --> 00:34:53,855
economy, truly, this is an
outcome that seems like

583
00:34:54,015 --> 00:34:58,175
predictable and almost
undeniable if you get too close

584
00:34:58,175 --> 00:34:59,375
to the center of that economy.

585
00:34:59,640 --> 00:35:02,280
Jess Rauchberg: I I think that's
spot on and at the end of the

586
00:35:02,280 --> 00:35:05,240
day, platform these platform
companies, because again, their

587
00:35:05,240 --> 00:35:09,080
domains are are legally, at
least in The United States, only

588
00:35:09,080 --> 00:35:12,440
really entitled to host our work
and they profit off of our

589
00:35:12,440 --> 00:35:16,695
attention. So the more time we
spend looking at Josh or looking

590
00:35:16,695 --> 00:35:20,455
at any creator, at the end of
yes, we might be lining those

591
00:35:20,455 --> 00:35:23,015
creators pockets, but we're
really lining that that

592
00:35:23,015 --> 00:35:26,455
platform's pockets because they
profit off of our attention.

593
00:35:36,030 --> 00:35:38,510
Jason Oberholtzer: Let's
endeavor to have you, Jess

594
00:35:38,510 --> 00:35:41,805
Rosberg, profit off of some
attention as well. Where can

595
00:35:41,805 --> 00:35:46,125
people find you assuming you
wanna be found on the Internet?

596
00:35:47,005 --> 00:35:49,725
Jess Rauchberg: I am very much
on the Internet. I am on

597
00:35:49,725 --> 00:35:53,965
Instagram and blue sky under
Jess Rauschberg, full name, all

598
00:35:53,965 --> 00:35:58,210
one word, and always happy to
connect with listeners and and

599
00:35:58,210 --> 00:36:01,330
those who are interested in
these things that occupy our

600
00:36:01,330 --> 00:36:02,370
minds on the Internet.

601
00:36:02,370 --> 00:36:04,130
Jason Oberholtzer: Well, thank
you so much for coming in, Jess.

602
00:36:04,130 --> 00:36:05,410
Jess Rauchberg: Thank you so
much for having me.

603
00:36:21,805 --> 00:36:24,445
Mike Rugnetta: That is the show
we have for you this week. We

604
00:36:24,445 --> 00:36:28,470
are gonna be back here on the
main feed on or around Thursday,

605
00:36:28,550 --> 00:36:40,905
April 2. Hey, can I borrow $4
every month indefinitely? Head

606
00:36:40,905 --> 00:36:45,945
to neverpo.st to become a
member. Never Post's producers

607
00:36:45,945 --> 00:36:49,065
are Audrey Evans, Georgia
Hampton, and the mysterious

608
00:36:49,065 --> 00:36:50,585
doctor first name, last name.

609
00:36:50,585 --> 00:36:54,240
Our senior producer is Hans
Buto. Our executive producer is

610
00:36:54,240 --> 00:36:57,760
Jason Oberholzer and the show's
host, that's me, is Mike

611
00:36:57,760 --> 00:37:05,520
Rugnetta. The world is between
tips. We say so to know. We go

612
00:37:05,520 --> 00:37:10,935
look over or out to its pivot,
to its wobble and drift.

613
00:37:12,775 --> 00:37:20,455
Terrible. We are leaving.
Excerpt of 39, The Polar Circle

614
00:37:20,455 --> 00:37:24,200
by Lynn Hajianian. Never Post is
a production of Charts and

615
00:37:24,200 --> 00:37:27,480
Leisure and is distributed by
Radiotopia.
