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Jane: This is But Why: A Podcast
for Curious Kids from Vermont

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Public. I'm Jane Lindholm. On
this show, we take questions

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from curious kids just like you,
and we find answers. What's your

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favorite color? Colors are all
around us. When you walk into a

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room, if you're a sighted
person, you might notice that

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the walls are painted in yellow,
gray or white, or off-white, or

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eggshell white or creamy white.
When you pick out your socks in

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the morning, do you grab a
different colored pair depending

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on your mood? Red, if you're
feeling feisty, purple if you're

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feeling bold? Flowers come in
all kinds of striking hues. And

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if you've ever looked at a
female cardinal, you'll see the

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most beautiful gradations of
brown and gold, from her amber

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colored chest to her soft gray
brown back and a tuft of red at

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the crest of her head. We've
gotten lots of questions from

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you about color, and that's not
surprising, because colors

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really are everywhere.

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Eleanor: My name is Eleanor, and
I'm eight years old, and I'm

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from Georgia. And where do
colors come from?

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Hannah: My name is Hannah. I'm
from Detroit, Michigan. I'm six

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years old. Where do colors come
from?

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Jane: Let's first talk about
what we mean when we say color.

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Color has a lot to do with
light. When light shines on an

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object, that object absorbs
certain wavelengths of light and

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reflects other ones. The
material the object is made out

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of determines what wavelengths
are absorbed and which ones are

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reflected. Our eyes only see the
light that has reflected, or

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bounced off the object, not the
light that is absorbed. And our

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brain interprets those
wavelengths that have bounced

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off as different colors. For
example, let's say you have a

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Jane: let you know what colors
you're seeing, but it also then

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nice, ripe strawberry. The
strawberry's skin is soaking up

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blue and green wavelengths and
bouncing the red light back to

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your eyes! So you see that
strawberry as red. But how do we

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know if our brains are all
interpreting that red color the

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same way? Midhaa, who is 11,
from Kerala, India, has a question.

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associates those colors with
feelings and experiences. For

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this part of the conversation,
let's bring in our special

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guest.

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Kassia St. Clair: I am Kassia
St. Clair, and I am a writer.

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Jane: Kassia is the author of a
book called The Secret Lives of

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Color. She's been fascinated by
color for a long time. When she

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was a kid, Kassia's mom was a
florist, so she spent a lot of

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time at the flower shop after
school, observing what kinds of

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colors go together in a bouquet
of flowers and what types of

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flowers are popular for certain
occasions. When Kassia became an

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adult, she decided to learn and
write about colors. In fact, she

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wrote a whole book about them.
Kassia's work focuses on the

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ways we think about colors and
how they take on different

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cultural meanings.

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Kassia St. Clair: The process of
how we see color, an awful lot

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of it takes place in our brains,
and that means that even if the

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architecture of everyone's eyes
is roughly similar, what's

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happening in the brain, kind of
behind the scenes can be very,

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very different and can be really
influenced by our own

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experiences. So for example,
imagine if you grew up in a

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bedroom, and the walls of your
bedroom were painted blue, and

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you loved your bedroom, forever
after, you might have really

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positive associations about the
color blue. Now, someone else

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might feel very differently
about blue. They might associate

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it with a time they got really
embarrassed at school and the

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walls of that room were blue so.
So your experience of color will

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be very different. And the other
thing is that not everyone's

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eyes are the same. Lots of
people have something that's

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called color blindness, or color
vision deficiency, and so you

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might perceive color slightly
differently, and that's a lot

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more common in boys and men than
it is in women, because the

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parts of our DNA which are
responsible for our eyesight are

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encoded in in the part of the
DNA that is kind of more present

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for women than it is for men.
And as technology is now

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emerging to kind of correct
color vision, so if you do have

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color blindness, there are now
kind of glasses that you can put

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on that can allow you to better
perceive the colors that you

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might have naturally struggled
with.

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Jane: In my family, we have
arguments about the difference

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between blue and purple, and
some things that my daughter and

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I say that is absolutely purple.
It's no question. It's purple,

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and then my son and his dad will
say, Are you kidding? That's

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blue. There's no way it's
purple. It's not even close to

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purple. It's just blue. And
that's all there is to it. And

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we can sit in our corners and
never agree on that, and it's

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impossible for us to tell, are
we seeing different things with

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our brains, or are we seeing the
same color fundamentally, and we

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just think of it in different
categories, and it's always kind

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of a fun fight for us, because
it's just clear how different

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our brains see things and how
differently we interpret things,

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but we don't know whether it's
something physical in our brains

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or just in the way we think
about what category it is.

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Kassia St. Clair: It's so
mysterious how we, how each

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person sees color. I love that
there's all this, this mystery.

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I think it makes it such a great
topic to study.

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Eleanor: Hi, my name is Abilene.
I'm eight years old. I live in

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Scotts Valley, California. Why
are like dogs can't see that

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many colors, but humans can and
why is vision for different

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animals different?

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Susanna: Hi, but why? My name is
Susanna. I live in Arkansas, and

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I'm 10 years old. Why do dogs
see different colors than

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humans?

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Jane: We said that most people
have three types of cones in our

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retinas that help us detect
different colors. Dogs have only

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two so they see fewer colors
than we do. Dogs can't really

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distinguish red from other
colors, but they can see blue

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and yellow. So if you've ever
seen a dog having trouble

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finding a red ball in a green
field, that's probably because

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the red doesn't stand out
against the green grass in their

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eyes, they all look like kind of
the same shades of muddy brown.

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But then again, my dog can smell
and hear things way better than

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I do, and dogs can see better in
the dark than we can. So I guess

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you win some, you lose some. You
know, some animals actually have

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a much wider range of color
reception than dogs, or us,

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humans. Birds, for example, are
known to have four types of

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cones, those color sensitive
receptors in their eyes, where

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we have three. Butterflies have
five, and mantis shrimp have 12

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to 16 photoreceptors and can
even see infrared and polarized

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light. It's fun to imagine what
the world would look like if you

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had the ability to see even more
colors or more wavelengths of

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light. The world might look very
different. We have more color

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questions coming up, including,
how do colors get their names?

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And is white a color?

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This is But Why. I'm Jane
Lindholm, and today we're

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talking with Kassia St. Clair,
author of The Secret Lives of

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Color. She's answering your
colorful questions.

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Freya: Hi, I'm Freya. I'm six
years old, and how is colors

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invented?

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Parker: My name is Parker. I'm
six years old. I live in

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Birmingham, Alabama. Who
discovered color?

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Jane: Color has kind of always
been around. As long as there's

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been light, there's been color,
because color is really how we

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perceive wavelengths of light
that bounce off of other

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objects. But beyond that,
there's also the way we think

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and talk about color, and humans
have found lots of ways to make

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pigments so we can have
different colored toys and

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clothes and crayons and paints.

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Kassia St. Clair: Colors come
from lots of different places.

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Is it a paint that you have in a
tube that you paint a picture

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with? Or is it a paint that you
put on the wall of your house?

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Or is it a color of a jumper or
a pair of trousers? All of those

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colors will come from slightly
different places, and most of

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the time today, the colors that
we use will be made in a

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factory. There'll be
combinations of different kinds

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of chemicals, substances that
scientists work with and put

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them together in different
combinations, and they create

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something new, but in the olden
days, so, you know, maybe 200

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years ago and before then,
people weren't generally using

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chemicals to make color, or they
sometimes were, but more often,

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they were using the colors that
are found naturally in the world

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around us, and there are
actually quite a lot of those.

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So there are colors in the soil.
So depending on where you live,

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you might be able to go outside,
you might notice that the soil

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is different colors. The other
places where you might find

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color are in insects. So lots of
insects create color, or indeed,

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snails, sea snails create color.

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Alaina: I'm Elena, and I'm eight
years old, and I'm from Alberta,

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Canada. How many colors are in
the world?

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Addison: My name is Addison. I
live in Milford, Pennsylvania.

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How many colors are in the
world?

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Gigi: Hi. My name is Gigi. I'm
nine years old. I live in Sand

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Springs, Oklahoma. Why are there
so many different colors?

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Jane: There are a couple
different ways to think about

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this question. Scientists say
humans can see millions of

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distinct color gradations with
our eyes. But there's also

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another way of looking at it
that has to do with how colors

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exist in our minds and our
cultures, and Kassia says that

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number is infinite.

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Kassia St. Clair: The truth is
that the number of colors that

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there are is everlasting. We're
all over the world, and no

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matter where you are in the
world, you'll be thinking about

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colors in new ways, and that can
change even over the course of

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your lifetime. So, for example,
I'm now 40 years old. When I was

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growing up, the color avocado
green had a really specific

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meaning. It was seen as really
old fashioned and and something

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a color that had been really
fashionable in the 1970s. But

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now avocado green means
something a bit different,

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because the world has changed
slightly. Avocados have become

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much more associated with really
young people with avocado toast,

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which is something that you may
or may not enjoy for your your

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breakfast or your lunch, and
maybe in ten years time, that

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won't be one of the first things
you think about. And that

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process is happening all the
time. We're constantly thinking

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about colors in new ways.

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Alan: My name is Alan. I am six
years old. I live in Brewster,

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New York. How do colors get
their names?

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Kassia St. Clair: So there's
kind of two processes that

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happen. There's a kind of
official process, by which I

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mean a company, for example, a
company that makes paint for

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your house or paint for your car
might create a new color, and

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then they'll sit in an office
and they'll think about how best

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to name it. So for example, if a
nail polish company is creating

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a new red polish at Christmas
time, they would probably want

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the name to indicate the redness
of the color. But they probably

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also want a name that is
suggestive of Christmas, and so

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they might call it Santa's Cape,
for example, but the exact same

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color, if it's being released in
May or June, and this might have

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a very different name. All of a
sudden, it might be Apple Red or

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something like that. But you
also, again, have this kind of

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more open process by which
people, ordinary people, aren't

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negotiating the names
themselves. And so a really good

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example of this is the color
Scarlet, which is a bright shade

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of red. Now, Scarlet actually,
initially wasn't the name of a

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color. It was the name of a type
of cloth, a really beautiful,

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very fine, very luxurious, very
soft woolen cloth. And it made

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sense, when you were producing
such a wonderful cloth, to dye

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it the most expensive color. No
one wants to buy the most

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beautiful cloth in the world and
have it a color that is really

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unfashionable, and the color
that was most fashionable and

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expensive at the time when
Scarlet was the most beautiful

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cloth, was a bright red. And
over time, the color that this

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cloth was always dyed borrowed
the name for the type of cloth.

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And so Scarlet went from being a
type of cloth to a type of red.

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Jane: So it would almost be as
if cotton was a name for a

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color, or polyester was a name
of a color that we all identify.

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Kassia St. Clair: Exactly.

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Jane: What about the colors that
are seen as just sort of your

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basic colors of the rainbow? How
do we get names for things like

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red, orange, blue, yellow?

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Kassia St. Clair: In English and
in a lot of other languages, you

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have kind of around about the
same number of colors that we

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all agree are the kind of basic
colors, red, green, blue. But

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that isn't the case for all
languages. So not all languages

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agree on what is a basic color.
So some languages only have

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three basic color terms. They
will divide the entire spectrum

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of all the colors in the rainbow
into just three. They'll have

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light colors, dark colors and
red. Other languages and other

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countries have, you know, divide
the rainbow up differently. So

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for example, in Russia and in
the Russian language, blue isn't

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one color, it's divided into
two. There's light blue and

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there's dark blue, siniy and
goluboy. And in Korea, they

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divide green up into two,
regular green and kind of

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yellowy green. And lots of
languages have added or or

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gotten rid of colors over time.
So if you were to go to Japan

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around about 100 years ago, they
would have the same word for

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both blue and green. They now
have separate words, but that's

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pretty recent. So yeah, the
answer is that those basic color

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terms depend on what your
culture and what your language

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believe is a basic color, and
not all languages agree.

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Jane: Think about that for a
second. If you live in a place

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with a language that
differentiates between green and

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blue, you might walk outside and
say, hey, that car is green and

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that other car is blue. But if
you speak a language that sees

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green and blue as one color,
your brain will think, look,

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there are two blue cars in
slightly different shades!

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Charlie: My name is Charlie. I'm
six years old. I'm from Long

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Beach, California. Is white a
color or not?

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Kassia St. Clair: So that's a
really good question, and there

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is a way that a physicist might
answer it, and then there's the

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way an everyday person would
answer it. And a physicist would

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tell you that white and black
are not really colors, they're

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more expressions of light. So if
you've got the full spectrum of

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visible light, you will perceive
that as white. And if you've got

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none of it, you will perceive
that thing as black. But for

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ordinary people, we go into a
shop and we pick white paint, we

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pick a black pair of jeans, and
so we experience white and black

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as colors. Those are useful
color groups, and they are as

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valid a color as blue or green.
But they're not, these things

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aren't perfectly white in the
way that a physicist is thinking

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of, as an expression of light,
or perfectly black, the absence

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of light, but they are in the
category. They are a type of

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black. They are a type of white.
But it's very, very difficult to

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experience pure white or pure
dark. There's a substance that

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was created a few years ago
called vantablack, and that

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substance absorbs 99.965% of the
visible spectrum. So what this

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looked like is, it's really
uncanny. Essentially, you could

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no longer see any depth in an
object that's coated with the

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substance. And what do I mean by
that? So I was shown vantablack

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on a piece of crumpled up
aluminum or aluminum foil. So

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ordinarily, when you see a piece
of foil, you can see that it

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has, it's got different
textures. It's been scrumpled up

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a little bit. Different areas of
the foil reflect light in

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different ways. And so you know
that that object is 3D, you know

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it's got bits that are further
away from you and closer towards

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you. But when you coat that same
piece of foil with vantablack,

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which absorbs 99.965% of the
light, all you can see is a

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flat, black space. You know that
that is a piece of crumpled

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foil, but you are no longer able
to see any definition in the

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foil at all. It just looks flat.
And so a round ball looks the

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same as a circle. And a car
wouldn't like a car. It would

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just look like an outline of a
car. So it reduces our ability

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to perceive depth.

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Jane: I want to play a prank on
my family now. I want to paint

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all of my chairs vantablack and
then say, go sit down. And

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they'd be like but there's
nothing to sit on. Because it

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just it wouldn't, it would look
like the shape of an outline of

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a chair, but it wouldn't look
like... I wouldn't be able to

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see that there is a flat place
for me to sit and a place for me

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to put my back. It just looks
like one solid...

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Kassia St. Clair: Like a blob.
Yeah,

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Jane: that's very cool.

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Kassia St. Clair: Very cool.

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00:19:35,375 --> 00:19:38,795
Jane: We've learned a lot today
about how our eyes and brains

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work together to interpret color
and how different people and

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cultures and languages think
about colors differently. Let's

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end with this question from
Noah.

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Noah: I live in South Salem, New
York, and I'm 10 years old. Why

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00:19:52,640 --> 00:19:54,860
do colors make you feel
different emotions?

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Kassia St. Clair: So what you've
got going on is you've got the

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way that a kind of the broadest
culture feel about a color. So

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this is information that we pick
up from the world around us. So

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00:20:06,540 --> 00:20:10,260
that includes adverts that we
see, the language that we're

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speaking with, and so on and so
forth. So you have really broad

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00:20:14,520 --> 00:20:20,085
generalizations, like red is
often associated with action, so

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things like anger or stop or,
you know, really kind of words

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00:20:26,325 --> 00:20:29,205
that need to be obeyed
immediately, ideas that need to

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be obeyed immediately, things
that are sudden. And we kind of

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take this understanding into our
experience of the word red. You

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00:20:39,285 --> 00:20:42,510
then might have more specific
things. You might have something

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00:20:42,810 --> 00:20:46,710
in your own city. You might have
like the metro. All the metro

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00:20:46,710 --> 00:20:50,310
stations use red signage, and so
that will probably make you

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00:20:50,310 --> 00:20:54,750
think of transport, even if
you're not immediately aware

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that that is part of your
understanding of the color red.

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00:20:57,450 --> 00:21:00,390
It will inform your
understanding of it. And then

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00:21:00,390 --> 00:21:04,995
you have, like, what I call the
throw on the, on the sofa. You

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then have the kind of your own
personal experience of it. How,

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00:21:08,775 --> 00:21:11,175
how did you grow up? Did you
have toys that were this

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particular color when you were
growing up? Was it your parents'

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00:21:15,075 --> 00:21:18,375
favorite color? Is it your
favorite color? Did you choose

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00:21:18,375 --> 00:21:22,035
to name your dog Scarlet, for
example? And all these things

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will act together in our
experience of how we feel about

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00:21:26,415 --> 00:21:31,320
a color. But you also have other
things going on, possibly, and

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this is where it becomes really
difficult, because there is some

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evidence, and lots of people
believe that certain colors make

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all humans feel a certain way,
just because that's how we're

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hard wired to behave. So lots of
people believe that red, again,

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00:21:49,260 --> 00:21:53,145
to take the red example, makes
us gives us kind of a jolt of

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00:21:53,145 --> 00:21:55,725
energy and makes us more
aggressive, makes us more angry,

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makes us more passionate. The
problem is, is that it's

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absolutely impossible to test
for this in a in a scientific

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00:22:04,425 --> 00:22:09,585
way, because you cannot remove a
human being from everything,

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00:22:09,585 --> 00:22:13,890
from their culture, and so you
can't really completely unpick

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what it is that's ingrained in
all humans and what it is that

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we grow up with and that we
understand from living in the

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world around us.

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Jane: Right, because sometimes
you'll hear people say, if you

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want to create a calming
environment for anybody who's

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going to come into that room,
you should paint the room yellow

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or blue. I can't even remember
which ones, but what you're

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00:22:35,010 --> 00:22:39,075
saying is we don't know if
that's because everybody's brain

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thinks of that color as a
calming color, or if it's

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00:22:42,315 --> 00:22:45,435
because we think it's calming,
because that's what we've grown

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00:22:45,435 --> 00:22:47,895
up with, and that's what our
culture has told us. There's no

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00:22:47,895 --> 00:22:51,435
way to figure that out
scientifically yet, at any rate.

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Kassia St. Clair: Yet.

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Jane: Is there any other story
about color that you think just

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blow everyone's mind?

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Kassia St. Clair: Yeah, so I
think a lot of people think of

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pink as being quite a girly
color and blue as being quite a

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00:23:05,220 --> 00:23:09,780
boyish color. But if you go back
a hundred years, actually,

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people thought of it completely
the opposite way around. People

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00:23:13,380 --> 00:23:18,060
thought about pink as being a
color for boys and blue as being

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00:23:18,060 --> 00:23:21,645
a color for girls. And if you
look at the way that they talked

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00:23:21,645 --> 00:23:25,905
about blue and pink, then they
said that pink was more decided,

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00:23:25,905 --> 00:23:29,505
it was more masculine, it was
kind of more aggressive, and

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00:23:29,505 --> 00:23:33,165
blue was more gentle and
feminine. And I've seen that in

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00:23:33,165 --> 00:23:37,785
my own lifetime. So my father,
he was born in 1925 and when he

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00:23:37,785 --> 00:23:41,745
was growing up, blue was the
more was the more feminine

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00:23:41,745 --> 00:23:45,825
color, and pink was the more
masculine color. And he and his

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00:23:45,870 --> 00:23:50,130
partner, Gilly, they had kind of
essentially matching walking

356
00:23:50,130 --> 00:23:53,430
sticks. One was blue and one was
pink, and my dad's one was the

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00:23:53,430 --> 00:23:56,610
pink one, and Gilly's one was
the blue one. And that seemed

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00:23:56,610 --> 00:24:01,530
entirely natural and normal to
them. And I find it really funny

359
00:24:01,530 --> 00:24:07,234
that in just in a relatively
short period of time, in just

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00:24:07,234 --> 00:24:07,275
100 years in the span of one
life, that meaning and

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00:24:07,275 --> 00:24:10,815
understanding has completely
switched around. And I think

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00:24:10,815 --> 00:24:14,175
it's really interesting to
imagine, if we all grow up to

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00:24:14,175 --> 00:24:17,955
100, what color meanings would
have completely shifted over in

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00:24:17,955 --> 00:24:21,735
our lifetime. Will green, you
know, now, I think people think

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00:24:21,735 --> 00:24:28,755
people think of green as being
like kind of a natural color,

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00:24:28,995 --> 00:24:30,269
and to do with nature, maybe
that won't be the case in a

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00:24:30,269 --> 00:24:30,286
hundred years time. Maybe we'll
think of something else. Or

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00:24:30,286 --> 00:24:31,080
maybe when we think of yellow,
we won't immediately think of

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00:24:31,080 --> 00:24:34,320
sunshine, we'll think of
something else. We just don't

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00:24:34,320 --> 00:24:37,320
know yet. And again, this is why
I love the subject of color.

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00:24:38,520 --> 00:24:42,000
Jane: And honestly, at this
point, if you like pink or blue

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00:24:42,000 --> 00:24:44,520
or green or yellow or whatever
color you can like whatever

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color you want!

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Kassia St. Clair: Absolutely.
Colors are for everyone. And

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these meanings that we attach to
them, that sometimes seem so

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rigid and like rules, they are
going to change. They do change.

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We can see them changing. And so
even if something seems like a

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00:25:00,345 --> 00:25:02,685
really hard and fast rule,
something that definitely should

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00:25:02,685 --> 00:25:05,865
be obeyed, just remember the
example of pink and blue. They

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00:25:06,165 --> 00:25:09,225
feel a certain way now, but that
wasn't always the case, and it

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00:25:09,225 --> 00:25:11,985
may not always be the case in
the future. Who knows? In ten

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00:25:11,985 --> 00:25:14,745
years time, twenty years time,
this may have all changed.

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00:25:14,700 --> 00:25:17,603
Jane: Thanks to Kassia St.
Clair, author of The Secret

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00:25:17,664 --> 00:25:21,172
Lives of Color, for helping us
think about the universe of

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00:25:21,233 --> 00:25:25,104
color and how much it's tied to
the way we think about the world

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00:25:25,165 --> 00:25:28,371
around us. Do you have a
favorite color? We'd love to

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00:25:28,431 --> 00:25:32,061
know and how that color makes
you feel. Send us a video, and

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00:25:32,121 --> 00:25:36,053
we'll pop it up on our Instagram
and YouTube pages. As always, if

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00:25:36,114 --> 00:25:39,562
you have a question about
anything, have an adult record.

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00:25:39,623 --> 00:25:43,252
You asking it on a smartphone
using an app like voice memos,

391
00:25:43,313 --> 00:25:45,611
then have your adult email the
file to

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00:25:45,672 --> 00:25:49,059
questions@butwhykids.org. Our
show is produced by Melody

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00:25:49,120 --> 00:25:52,931
Bodette, Sarah Baik and me, Jane
Lindholm at Vermont Public and

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00:25:52,991 --> 00:25:56,561
distributed by PRX. Our video
producer is Joey Palumbo, and

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00:25:56,621 --> 00:26:00,130
our theme music is by Luke
Reynolds. If you like our show,

396
00:26:00,190 --> 00:26:04,062
please have your adults help you
give us a thumbs up or a review

397
00:26:04,122 --> 00:26:07,812
on whatever podcast platform you
use. It helps other kids and

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00:26:07,873 --> 00:26:11,502
families find us. We'll be back
in two weeks with an all new

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00:26:11,563 --> 00:26:13,620
episode. Until then, stay curious!

